Waste is where it started
Our co-founder grew up near stone quarries in Rajasthan, where the business of cutting and exporting stone leaves behind more than it takes. Offcuts, powder, reject slabs. Material that is structurally sound, often beautiful, and completely unwanted.
That waste was not a crisis. It was just how things worked. Alter started with the question of what happens when you decide it does not have to be.
The answer turned out to be something worth putting on your floor.
What We Make
Handmade recycled cement tiles for residential, hospitality, and commercial spaces. Each tile is cast by hand, coloured with mineral oxide pigments, and made to order. No factory line. No excess stock sitting in a warehouse.
The material is reclaimed. The design is intentional. The result is a surface that gets better with age.
Why This Way
A cement tile is made by hand, one at a time. Pigment is layered into a mould, cement is poured over it, and the whole thing is pressed under several tonnes of force. No heat, no kiln, no glaze. The colour bonds into the surface rather than sitting on top of it.
Every handmade tile carries slight variation in tone and texture. Not inconsistency, variation. The kind that makes a floor feel like it was considered rather than manufactured. Two rooms tiled with the same design will never look identical and that is not a flaw in the process. That is the process.
Handmade also means made to order. Nothing is produced until it is needed, which means no excess, no waste, and no stock sitting in a warehouse waiting for a trend to catch up.
What Goes Into Every Tile
02
Reclyced
Marble Powder
01
Reclaimed
Cement
03
Mineral
Oxides